LeasePlan Go -

Successful European roll out of White Clarke Group's web-based end-to-end sales processing

When LeasePlan Corporation decided to move into the small fleet leasing market it was a massive undertaking. Moving from a B2B environment to a B2C marketplace meant a change of culture, a major branding exercise, a move away from a direct sales force, a lot of management focus and implementation of leading edge IT solutions in multiple countries. LeasePlan Go is now up and running in France and Spain, with three more countries planned for next year.

With the European corporate fleet finance sector pretty static, LeasePlan recognized the huge potential of entering the small fleet sector. The main barrier to entry was the enormous degree of

change necessary, including the implementation of new workflow systems in support of intermediaries such as dealers, brokers and banks, plus a self-service direct channel.

The solution had to be web-enabled, covering the full lending lifecycle from prospecting through to quotation, application entry and credit scoring; from work queue management to document management, contract activation and customer retention. All fully supported by an underlying Business Process Automation engine.

The aim was to enable users to originate, adjudicate and document transactions in minutes. White Clarke Group was selected as partner, with systems built around the company's industry-leading CALMS, CATALYST and ICE applications. The web-based front-end was to be bespoke developed.

It has been a lot of work, but with France and Spain already launched and full systems development due for completion by the end of the year, the plan is to have Italy, Belgium and Portugal on board next year, ensuring that LeasePlan stays well ahead of the

competition.